1. Introduction

This Privacy Policy describes how ALGO ADS PRIVATE LIMITED collects, uses, and protects the personal and business data we process on behalf of our clients and through our own marketing channels.

2. Data We Collect and Process

We operate as a Data Processor and, in some contexts, a Data Controller. The data we handle includes:

  • Client Business Data:

    Information necessary for service execution, such as Ideal Customer Profile (ICP) details, business strategy, and financial data for custom B2B portals.

  • Lead Data:

    Data generated during Lead Generation activities, including contact details, demographic information, and engagement history from channels like Google Ads, LinkedIn, Facebook, and email outreach. This data is rigorously qualified and scored.

  • SaaS CRM Data:

    Data centralized within the proprietary Algo SaaS CRM, which acts as the "single source of truth". This includes 360-Degree Customer Views, pipeline status, activity tracking (emails, calls), and conversion ratios.

3. How We Use the Data

We use the collected data to fulfill our mission: to transform digital presence into profitable revenue streams and ensure a unified workflow.

  • Service Delivery:

    To target ideal customers, manage and optimize the customer journey, and ensure data accuracy for reliable reporting and forecasting.

  • Personalization:

    To enable sales teams to have relevant, context-rich conversations and improve personalization.

  • Automation and Integration:

    To power Lead Nurturing Workflows and Task/Activity Automation within the Sales Automation Program.

  • Analytics and Reporting:

    To generate detailed reports on team performance, conversion rates, organic traffic growth, and keyword rank progression.

4. Data Security and Sharing

Security:

We commit to securing the data housed within our proprietary cloud-based Algo SaaS CRM.

Third-Party Sharing:

We may share data with necessary third-party platforms (e.g., Google Ads, Facebook, LinkedIn) only as required to deploy and optimize the campaigns and services you have contracted us to perform. We do not sell your data.